Unified platform embedded in prescriber workflows, bringing commercial, personalized, and Rx-companion therapies together into 1 Connected Experience™.

(NEW YORK & CHICAGO) March 11, 2026 — Health Medicinals today announced the continued evolution of its national operations platform, Apotheco Medicinals, bringing commercial prescriptions, personalized medications, and over-the-counter Rx-companion therapies together into 1 Connected Experience.

Health Medicinals is building a connected healthcare platform designed to support therapeutic vertical expansion through shared infrastructure, data, and pharmacy operations. Apotheco Medicinals serves as the company’s national operations platform, delivering fulfillment, workflow integration, and scalable support across care models.

Prescribers and practice teams continue to face fragmented workflows, disconnected vendors, and manual processes that slow access to therapy and increase administrative burden. Founded in dermatology and created for prescribers, Apotheco Medicinals was built to address these challenges by simplifying how care is prescribed, fulfilled, and supported.

"Prescribers are often asked to manage too much across disconnected systems,” explained Natasha Hennessy, PharmD, Chief Executive Officer of Health Medicinals. “We built the 1 Promise™ as a single operating model to cut through that complexity so prescribers can move from prescription to fulfillment to follow-through with clarity and confidence." 

Connected, Scalable Platform Streamlines Prescriber Workflows

Built on the trusted capabilities of Apotheco Pharmacy and Skin Medicinals, Apotheco Medicinals brings together multiple therapy types within a single experience embedded in prescriber workflows. Prescription routing, prior authorization, and benefits verification are integrated into the workflow, creating a more connected prescribing and fulfillment experience designed to evolve with prescriber needs. Powered by proprietary workflow and automation infrastructure, including the company’s LOOP™ technology layer, Apotheco Medicinals connects prescribing, access, fulfillment, and follow-through within a unified system built for scalability and repeatable expansion.

National Scale, Local Care Powered by the 1 Promise

Today, Apotheco Medicinals operates a network of more than 40 pharmacies nationwide, including Puerto Rico, supporting more than 12,500 prescribers and 500,000 patients. This scale enables consistent service delivery while preserving the clinical relationships and local expertise prescribers rely on.

The foundation of Apotheco Medicinals’ operations platform is the 1 Promise, a repeatable framework that guides how care is delivered across the network:

• 1 Platform™: Commercial prescriptions, personalized medications, and Rx-companion therapies brought together in a unified system.
• 1 Click to Send™: Workflow automation that supports prescription routing, prior authorizations, and benefits verification.
• 1 Day Fill™: Orders fulfilled within hours and on their way to patients in a day.
• 1 Connected Experience: Prescribing, access, fulfillment, and follow-through connected across prescribers, practice teams, patients, and pharma partners.

Hybrid Platform Designed to Drive Growth Across New Therapeutic Areas

Apotheco Medicinals’ hybrid operating model centralizes complex processes while maintaining local pharmacy infrastructure for fulfillment and regulatory compliance. This structure supports standardized workflows, consistent unit economics, and thoughtful expansion into new therapeutic areas without compromising prescriber trust.

As part of its long-term growth strategy, Apotheco Medicinals serves as the company’s primary national operations platform within Health Medicinals, supporting a growing portfolio of therapeutic, pharmacy, and platform-enabled healthcare businesses.

The company’s deep dermatology expertise, including partnerships with more than 50 percent of U.S. dermatologists, provides a proven foundation for expansion into additional specialties such as podiatry, rheumatology, ophthalmology, and endocrinology.

In addition to supporting prescribers and patients, Apotheco Medicinals partners with pharmaceutical manufacturers to provide integrated hub support, access services, and data visibility across its national operations platform. 

"For manufacturers, this isn't just distribution; it's visibility into what's actually working. Their programs live inside the same workflows prescribers already use, closing the loop from prescription to proof," added Hennessy. 

The unified platform supports improved therapy initiation, sustained adherence, and measurable performance, reinforcing a closed-loop approach built on real fulfillment data. It is now operational across Apotheco Medicinals’ national footprint, supporting prescribers and practice teams with digital-first workflows designed to reduce administrative burden, improve access, and support better therapy continuity.

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About Apotheco Medicinals
Apotheco Medicinals is a connected technology-enabled pharmacy platform designed to make care fast, easy, and trusted for prescribers and their teams. Created in close partnership with prescribers, the company brings commercial prescriptions, personalized medications, and Rx-companion products together into a more connected care experience guided by its 1 Promise™.

Apotheco Medicinals operates a network of more than 40 pharmacies nationwide, including Puerto Rico, supporting over 12,500 prescribers and 500,000 patients. Its scalable hybrid model simplifies complex workflows, accelerates access to therapy, and supports reliable follow-through, enabling repeatable expansion across specialty therapeutic areas while preserving the clinical relationships prescribers’ trust.

Apotheco Medicinals serves as the flagship operating brand within Health Medicinals, the company’s parent organization, supporting a growing portfolio of therapeutic, specialty pharmacy, and platform-enabled healthcare businesses. Learn more at www.apothecomedicinals.com.

About Health Medicinals

Health Medicinals is a connected healthcare platform company focused on building shared technology, data, and pharmacy operations infrastructure to support therapeutic vertical expansion. Through its national operations platform, Apotheco Medicinals, Health Medicinals enables scalable delivery of commercial, personalized, and specialty pharmacy services across multiple care models. For more information, visit www.healthmedicinals.com. 

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Media Contact

Emily Hext, MBA

Legacy DNA Growth for Health Innovators

Phone: (502) 500-7511

Email: Emily@Legacy-DNA.com

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